Sunglass, Cellular, and Work Glove Display

If you have a smaller store chances are, space is at a premium.  If you have a larger store, chances are space is at a premium.

In todays C Store Market, vendors seem to command the floor with a constant barrage of specials, stacks, p.o.p. displays, and the like.  They try to make the store owner feel as though this “current diplay” that they are peddling is part of their ordinary mix and is mandatory for you to accept.  So where do you put all these extras?  On the floor or counters somewhere.?*!  EEESH!  Where do I put my standard products?

That is why many store owners are starting to use multi product displays.  These displays carry several different staple products without taking up so much valuable floor space.  They also cross market so that a person going to buy a pair of sunglasses might look and say, “Hey, I also need a cell charger!”  This type of multi product marketing seems to work well with impulse or necessity items.  For instance,  Cellular accessories, Work Gloves, Toys, and the like.  I also use multi product displays on the countertops for lighters alongside energy shots.  Or butane along with little countertop gadgets.  By clustering same or simaler items together, a store owner can often sell two to one over the old way and increase their profits.

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This entry was posted on Monday, July 27th, 2009 at 1:24 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.